HX (Hurtigruten Expeditions) has announced the launch of “HX Explorers,” its first standalone loyalty program. Designed for both seasoned travelers and newcomers alike, HX Explorers will offer an array of exclusive benefits and rewards.
The new loyalty program has two tiers: Level 1, for those who are about to sail, and Level 2, for those who have sailed more than three nights. The membership offers special rates for repeat bookings but also aims to cultivate a community of like-minded travelers who value authentic experiences, making each member feel appreciated and understood.
The scheme will provide special activities and offers on HX products, as well as special rates for chosen like-minded and sustainable brands, including CEWE, Waterhaul and Ocean Bottles.
Other HX Explorers offers include:
- Exclusive partner rewards – Members will enjoy discounts on CEWE photo products, including the HX x CEWE branded photobook to capture and cherish their adventures
- Dedicated Loyalty Manager – Each HX Explorer will have access to an onboard Loyalty Manager to enrich their experience
- Welcome cocktail – A special new loyalty cocktail awaits members on embarkation day, offering a chance to connect with fellow HX Explorers
- Year-round activities – Even when not traveling, members can look forward to a variety of bespoke activities throughout the year
As part of the launch of the program, HX has created a specially designed range of anniversary badges to celebrate the HX Explorers program as well as their 130-year anniversary, which will take place in 2026. HX Explorers booking now through the end of 2026 will all receive a special badge when they arrive onboard for their voyage.
The badges depict the first expedition voyage made by the company back in 1896, called the “Sportsman Route” between Hammerfest and Spitsbergen in Svalbard, using the DS Lofoten, which included kayaking and exploring the Arctic destinations.
The badges will be available for a limited time only, and will only be given out during the anniversary period.
For more information, visit www.travelhx.com.
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