Ennismore, investor Chagall B.V. and White House Development B.V. have announced the signing of Mama Shelter Amsterdam. Set to open its doors in Q1 2027, the brand’s first outpost in the Netherlands will blend local charm with Mama Shelter’s distinctive spirit.
Amid the villages and once-gritty industrial parks of the Noord district now lies some of Amsterdam’s top creative and nightlife scenes. Mama Shelter Amsterdam will display exuberant interior decorations, from graffiti on the ceilings to singular ornaments that draw references from the local area. The hotel will offer 150 guestrooms in two categories, with playful cartoon masks that remind guests not to take themselves too seriously.
Mama Shelter Amsterdam will also have four F&B spaces, including an all-day dining restaurant, restaurant bar, terrace bar and rooftop bar. Guests can enjoy homemade classics and signature cocktails, regularly programmed Mama Nights with DJs and live music, and more. Plans also call for over 860 square feet of meeting and event spaces, including karaoke rooms and fully kitted breakout containers.
Mama Shelter’s new location in Amsterdam-Noord is just 15 minutes from Amsterdam Centraal station and 25 minutes from Amsterdam Airport Schiphol. In this corner of the city, shipyards and once-abandoned industrial estates are now home to some of the best bars and dining establishments, besides the Eye Filmmuseum, a futuristic cinema, museum and film archive.
Mama Shelter Amsterdam will join Ennismore’s existing properties in Amsterdam, The Hoxton Amsterdam and The Hoxton Lloyd.
For more information, visit www.ennismore.com.
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