Hilton continued expanding at record-levels in the Caribbean and Latin America (CALA) in 2024, adding more hotels to its portfolio, signing new deals across every segment, entering new markets and launching new brands. Hilton has nearly 280 hotels in CALA, across more than 30 countries and territories and a pipeline of over 130 hotels, the largest in its history in the region.
In the Caribbean, Hilton plans to nearly double its presence, adding 35 additional properties to its current portfolio of over 45 hotels. Hilton surpassed the 100-hotel milestone in Mexico and has nearly 40 additional hotels and resorts planned, including the recently announced Conrad Los Cabos. Over the past three years, Hilton has more than doubled its presence in Brazil, expanding to 25 hotels and aims to nearly double this number again, with approximately 20 hotels planned over the coming years.
In 2024, Hilton added the greatest number of hotels in the company’s history in CALA, adding 64 new properties. In particular, the company expanded its luxury portfolio, including a partnership with Small Luxury Hotels of the World. Conversions remained a key growth driver, accounting for nearly 60 percent of the company’s openings in the region.
New Markets
Hilton expanded to five new countries and territories in the Caribbean and Latin America last year. The company debuted in Paraguay with Palmaroga Hotel Asuncion, Tapestry Collection by Hilton; Bonaire with Delfins Beach Resort Bonaire, Tapestry Collection by Hilton; and as a result of its new partnership with Small Luxury Hotels of the World, Turks and Caicos, St. Vincent and the Grenadines, and Antigua and Barbuda.
Brand Milestones
Motto by Hilton debuted in South America with an opening in Cusco, Peru. DoubleTree by Hilton premiered in Argentina and Ecuador with new hotels in Buenos Aires and Guayaquil. Tru by Hilton Cali Sur introduced the brand in Colombia. Curio Collection by Hilton launched in Dominican Republic with the addition of Hotel Santiago and in Puerto Rico with Palacio Provincial San Juan in the Old San Juan district.
2025 and Beyond
Hilton’s development efforts in CALA achieved historic results in 2024, with a year-end pipeline of more than 130 projects (more than half are already under construction). Hilton signed more than 40 new agreements in the region in 2024, representing approximately 6,000 rooms of future growth that will boost Hilton’s presence in strategic segments, including luxury, lifestyle and resorts; expand its reach in key markets including Brazil and Mexico, among other key destinations; and introduce new brands across the region. Conversions represented nearly 30 percent of the signings in 2024 in the region and will continue to be an important driver of growth.
In the first half of 2025, Hilton will open Waldorf Astoria Costa Rica Punta Cacique and Zemi Miches All-inclusive Resort, Curio Collection by Hilton, followed by the debut of Tru by Hilton Chillan Ferrat in Chile and Hampton Inn by Hilton St. Thomas, marking Hilton’s entrance into new destinations.
Hilton is witnessing growth in the luxury and lifestyle segments with nearly a third of hotels in the region’s pipeline in these categories, including the anticipated debut of Conrad Los Cabos and Waldorf Astoria San Miguel de Allende in 2027.
In the lifestyle segment, Hilton has more than 25 hotels planned across approximately 10 countries and territories, including Brazil, Costa Rica, Dominican Republic and Trinidad & Tobago.
Flagship and Focused-Service Brand Growth
Hilton Hotels & Resorts’ brand signing highlights include Hilton Tijuana and Hilton Medellin, both planned for 2026, and a dual-branded project that will include Hilton Georgetown and DoubleTree by Hilton in Guyana, marking Hilton’s debut in the country.
Focused-service hotels also remain a major growth driver. Hampton by Hilton and Hilton Garden Inn continue to grow at a steady pace, while Tru by Hilton, which launched in CALA in 2022, is now one of the largest brands in Hilton’s pipeline in the region. Hilton will also introduce its extended-stay brand, Home2 Suites by Hilton in the Caribbean and Latin America, with two new hotels signed in Mexico and several other deals in advanced negotiations across multiple markets.
Spark by Hilton, additionally, is ready to launch in CALA in 2025 and will focus on the premium economy segment in the region. Hilton is actively engaged in negotiations for multiple Spark by Hilton hotels across the region.
For more information, visit www.hilton.com.
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