Marriott International is expanding its outdoor-focused lodging offerings through two founding deals with key players in the segment. The deals include the acquisition of the Postcard Cabins brand, formerly known as Getaway Outposts, and the execution of a long-term agreement with Trailborn. With these deals, Marriott aims to offer guests more choice in traditional and alternative accommodations in nature-forward destinations. The company plans to launch an outdoor-focused collection in 2025.
Postcard Cabins
Marriott has acquired the Postcard Cabins brand, which was formerly known as Getaway Outposts. The Postcard Cabins portfolio provides individual travelers and small groups the opportunity to unplug and enjoy nature. Each property, which consists of groupings of tiny cabins, is located within two hours’ drive of major metropolitan areas. Set on expansive woodlands, the cabins are dog-friendly and have modern designs, private bathrooms, full kitchens, and ample space between cabins for privacy and relaxation.
The current Postcard Cabins portfolio, consisting of 29 properties with over 1,200 cabins across the U.S., will operate under long-term agreements with Marriott. The Postcard Cabins portfolio is also expected to be part of Marriott’s planned outdoor-focused collection with expected integration into Marriott’s system and platforms, including Marriott.com and the Marriott Bonvoy mobile app, in 2025.
Trailborn
Marriott has also entered into a long-term agreement to add Trailborn’s portfolio to Marriott’s system. Trailborn is focused on bringing bespoke hotels "built for adventure" to the great American outdoors. Trailborn’s current and pipeline portfolio consists of 559 rooms across five outdoor destinations, with several projects in development. It has locations near Rocky Mountain National Park, Grand Canyon and in Highlands, NC, with properties to come in Wrightsville Beach, NC, and Mendocino, CA. Trailborn offers design-forward accommodations inspired by each property’s locale, experience-driven programming, curated F&B offerings and insightful property teams to help guests chart their exploration. Trailborn’s current portfolio will be part of Marriott’s planned outdoor-focused collection, with expected integration into Marriott’s system and platforms in 2025.
For more information, visit www.marriott.com.
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