W Hotels and Opry Entertainment Group, a subsidiary of Ryman Hospitality Properties, have announced the completion of a multi-million-dollar transformation of W Austin. This new chapter for W Austin is marked by detail-driven design and elevated service, and will introduce the all-new restaurant concepts, Serenade American Brasserie, 2nd & Roast coffee shop, Blue Room cocktail bar, along with a renovated Living Room, and fully redesigned guestrooms.
The hotel’s 251 guestrooms, including 32 suites, have been fully redesigned with textures and colors inspired by Austin’s live music scene and the city’s natural surroundings. Drawing inspiration from the sweeping views of Lady Bird Lake and its tree-lined shores, the rooms feature walls in deep green tones and natural materials like real hardwood floors. Inspired by its Block 21 counterpart, ACL Live, music fans will notice concert photography by renowned Austin City Limits photographer Scott Newton adorning the walls. Other premium amenities in the rooms include Nespresso machines, Marshall Bluetooth speakers, Frette robes, and Davines bath products.
Four of the 32 premium suites feature two bedrooms and bathrooms, along with separate living rooms, including Penthouse I, which is touted as the largest suite in downtown Austin. This luxury suite offers panoramic views of Lady Bird Lake and the Austin skyline, a marble-clad bathroom with large soaking tub, a wet bar, and a separate service entrance—well suited for catered social gatherings at the large dining table.
The centerpiece of the Living Room is a gold bar inspired by the fluid lines of a trumpet, creating a venue that shifts from a daytime retreat to a bustling center for nightlife, featuring performances by Austin’s emerging and established musical artists selected by the hotel’s music curator.
The hotel’s all-new 2nd & Roast coffee shop will feature coffee and espresso from local Austin roaster, Medici, alongside chef-crafted bites and pastries.
Blue Room is the exclusive by-reservation cocktail bar, offers a seating-only experience where mixologists craft both classic and custom signature cocktails, including the Desert Wish and NOLA.
At Serenade American Brasserie, Chef de Cuisine Johnny Ray Stinebaugh blends Texan flavors with classic brasserie techniques. The menu highlights local ingredients and features a curated drink selection that enhances the dining experience. Standout offerings include the Duck Confit, featuring a variety of Texas-grown root vegetables alongside a classic duck preparation, and the Blue Crab Benedict, highlighting Texas Gulf crab atop griddled corn cakes, poached eggs, and hollandaise.
To book a room or make a reservation, visit W Austin’s website.
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