The American Society of Travel Advisors (ASTA) is launching its inaugural “River Cruise Week,” taking place virtually November 18-22, 2024. Designed to immerse travel advisors in the world of river cruising, this comprehensive event will host seven river cruise lines and promises to deliver insights into itineraries, ships and key selling points, all from the convenience of advisors’ homes and offices.
Over the course of five days, attendees will engage in live educational sessions, each followed by interactive Q&As with river cruise experts. Whether attendees are new to river cruising or seasoned professionals, River Cruise Week is an opportunity to deepen their product knowledge of several brands at once and equip travel advisors with the resources they need to grow their business.
Participating river cruise lines include Amadeus River Cruises, AmaWaterways, Globus family of brands (Avalon Waterways), Riverside Luxury Cruises, Riviera River Cruises, Van Loon Cruises and Viking Cruises.
River Cruise Week Schedule
- Monday, November 18
- ASTA – General session, 10-11 a.m.
- Globus family of brands (Avalon Waterways), 2-3 p.m.
- Tuesday, November 19
- Van Loon Cruises, 10-11 a.m.
- Riverside Luxury Cruises, 2-3 p.m.
- Wednesday, November 20
- ASTA – Panel discussion, 10-11 a.m.
- Amadeus River Cruises, 2-3 p.m.
- Thursday, November 21
- Viking Cruises, 10-11 a.m.
- AmaWaterways, 2-3 p.m.
- Friday, November 22
- Riviera River Cruises, 10-11 a.m.
- ASTA – Fireside chat, 2-3 p.m.
Zane Kerby, ASTA president and CEO, said, “River cruising continues to capture the interest of travelers, and we’re excited to offer our members direct access to top brands that they can access from anywhere in the world with an internet connection. This event stands apart from our in-person River Cruise Expo, featuring new brands and different ships. Even if advisors are already registered for next year’s Expo in Vienna, we encourage them to join River Cruise Week for an even deeper dive into this thriving niche in the travel market.”
Registration for River Cruise Week is now open. For more information, visit www.my.asta.org.
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