As the holiday gifting season approaches, tour operator ALG Vacations (ALGV) is encouraging consumers across the United States to “Ask a Travel Advisor” (www.TravelAdvisorsGetYouThere.com) and shop small on Small Business Saturday, November 30, 2024.
“At ALG Vacations, we are dedicated to supporting travel advisors and agencies, a crucial segment of small businesses that connect travelers with unforgettable experiences,” said Jacki Marks, Global Head of Trade Brands. “Small Business Saturday is another opportunity to show our appreciation and provide our partners with the resources they need to succeed.”
In preparation for Small Business Saturday, ALGV has developed comprehensive marketing resources designed to help travel advisors enhance their visibility and engagement, including customizable marketing materials, educational resources, and interactive webinars specifically for growing travel agencies. Advisors can easily access all resources through the dedicated landing page.
The new Small Business Saturday mini-library on ALGV360⁰ offers a wealth of materials, including:
- Ready-to-use social media posts for platforms like Instagram and Facebook, co-branded with top partners such as Apple Vacations, Travel Impressions, and Funjet Vacations.
- Customizable email templates featuring collaborations with those three brands plus Southwest Vacations and United Vacations.
- Customizable press release template that can be used to promote their agency’s participation in Small Business Saturday across local news outlets in their region.
Travel advisors are encouraged to explore ALGV’s TravelBlogue for insights into professional development and agency growth. The latest collection includes articles on maximizing sales during Small Business Saturday, strengthening online presence, best practices for social media engagement, and tips for securing positive reviews.
For those seeking a collaborative experience, ALG Vacations will host a series of webinars dedicated to empowering advisors to utilize their social channels. These webinars will be hosted by experienced social media influencers and cover a range of topics including “Elevate Your Brand on Social Media for Small Business Saturday (10/30/24),” “Creating Scroll-Stopping Content (11/6/24),” and “Mastering the Algorithm for Small Business Saturday Success (11/13/24).” Registration for enrollment is now open on ALGVPro.
For more information on ALG Vacations’ initiatives for Small Business Saturday, visit www.ALGVacations.com/SBS.
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