Hurtigruten has partnered with Approach Guides to provide story-driven trade marketing for travel advisors. This move is expected to significantly improve advisors’ relationships with clients by providing inspiring and detailed content to better sell the Hurtigruten experience.
The six content experiences now available to travel advisors, who can personalize them for each client, if needed, include the following:
- "The Northern Lights"
- "Introducing Hurtigruten’s very own Chief Aurora Chaser"
- "Norway’s Coastal Kitchen"
- "The Midnight Sun"
- "The Spirit of Norway"
- "Solo traveling with Hurtigruten"
The new solution includes instantly co-brandable marketing landing pages (“content experiences”) that showcase Hurtigruten itineraries, ships and promotions, as well as expert insights into destinations along Norway’s coastline and the experiences that await. Leveraging personalization-enabling AI, travel advisors can deliver content experiences at all client marketing touchpoints—website, email, social media and even in-person events with QR codes. To boost impact and conversion, content experiences employ built-in calls to action that drive leads directly to advisors.
“Hurtigruten is doing something very different with our technology as they deeply appreciate that advisors first need to inspire clients with a destination and possible experiences before selling a product,” said Approach Guides Co-founder and CMO Jennifer Raezer. "And rather than focus on offers or product features, they provide story-driven marketing content to advisors: tips on when and where to experience the Northern Lights, what is a 'Midnight Sun' and inspiration on Norway's rich food culture."
Travel advisors can get started by co-branding their first content experience by visiting inspires.to/hurtigruten.
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