In what's touted as a first for the Caribbean, the Jamaica Tourist Board (JTB) and the Jamaica Travel Channel (JTC) have agreed on a collaboration to stream destination video content across several digital platforms to a global audience via the newly redesigned Jamaica Travel Channel. With over 250,000 monthly online viewers, the revamped channel showcases some of Jamaica’s best accommodations, experiences and vistas.
“This partnership is in alignment with our mandate to increase awareness and bring heads to bed for the destination,” said Minister of Tourism Edmund Bartlett. “We welcome this addition to promote Jamaica to wider audiences that will increase our appeal as the ideal destination to visit.”
The channel will be featured on the homepage of JTB’s VisitJamaica.com website with links to the JamaicaTravelChannel.com platform along with a presence on YouTube and other social media platforms, offering options on where to stay and what to do while visiting Jamaica. The move aligns with the growing trend toward online media consumption while influencing travelers as to where and how best to explore and experience the island.
Donovan White, director of tourism for JTB, said, “This initiative will expand our audience reach. The Jamaica Travel Channel has become a dedicated global platform, and this effort will effectively support JTB’s strategy to leverage media and technology in promoting Jamaica to a worldwide audience.”
Originally launched in 2015 as Jamaica’s first and only visitor in-room TV channel, the JTC enjoys a presence in almost all hotel rooms island-wide, where it is viewed by tens of thousands of on-island tourists daily. It has an expanded online streaming capability, an already successful print magazine and a social media following of over 40,000.
In addition to providing valuable content for prospective travelers, the online channel may also serve as a resource for travel advisors worldwide, helping them recommend Jamaica’s best experiences to their clients. Already, iconic brands such as Dunn’s River Falls, RIU Hotel, Couples Hotel, Jakes Hotel, Island Routes, Mystic Mountain and The Artisan Village in Falmouth, to name a few, are featured in the channel’s online stream.
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